Here at EFI, we pride our selves on our mission of helping to make energy efficient consumer products easier to access. And one mechanism to do that is our continuing leadership in the Utility Branded Marketplace space, it's not just that we have launched over 80, its that we work closely with our clients to ensure their customers are truly leveraging the excellent savings on products and influencing the growth of energy efficiency.
Case in point, we were casually chatting with a client in early 2017, and our team overheard a comment "how can we grow our Wi-Fi Thermostat adoption?" The year previous was a very successful one, but mainly in the lighting and water space, important measures, and goals were being achieved on the marketplace. But the clients downstream in store Thermostat numbers were lacking. So with a little collaboration, and an integrated marketing plan - This year was going to be all about their newly added and aggressive goals based on the WiFi Thermostat measure.
Leveraging our ability to source, warehouse, sell and ship a multitude of products, and their already live and running Marketplace, we quickly built a forecast model, marketing plan and uploaded Nest and Ecobee Tstats, added rebates. And got to work.
The results speak for themselves.
In a short time we noticed an uptick in site usage, conversion rate increased, and the stores week over week sales showed an incredible increase.
Not only did we see this increase in Wi-Fi Thermostats, but we noticed a 27% increase in both lighting and water measures activity.... a rising tide lifts all ships methodology rings true across all of our Utility Marketplaces when Wi-Fi thermostats are rebated and marketed to!
Interested in our marketplace technology? Go here!
We are very excited to be able to combine the convenience of online shopping with the importance of energy and water efficiency. Customers can have a personalized shopping experience and know they are purchasing high-end products that will help them save energy and water.Steve Z. General Manager of Glendale Water & Power
We had just moved to our new home and really needed to shore up the heating system, figure out how we could afford new windows (they were original), and find out why our heat never stayed in the house. We worked with MassSave and EFI to assess our home, qualify for, and fulfill a heat loan. We were up and running with a new heating system, with a zero interest heat loan in about a week! This couldn't have been easier, and, to be honest, more needed. Thank you EFI and MassSave!Ryan D, Mass Save Marketplace Customer
We’re excited to partner with EFI! Using our existing programs, customers have saved millions of dollars in energy costs over the years. The PPL Marketplace certainly will add to those savings.Mary Ann M. Manager of PPL’s residential EE programs
We worked with EFI to create a product marketplace to offer our customer base an easy to use shopping portal. Our goal this year was to move 500K bulbs across all of our jurisdictions, and the EFI's marketplace and marketing expertise ensured that that number was hit by Q3. These guys know what they are doing, its just that simple.Ron S. Manager – Planning and Evaluation
I am always very happy with your service. I am proud that you want to help us save energy - I bought a ton of light bulbs. Thank you for being one of the few services I use that I can feel good about!Tracey Kitchens - Duke Energy Marketplace Customer
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