Utilities, customers, and their program implementers have all been asking the relevant question, “what will be the new normal?” When COVID-19 hit the United States, utilities scrambled to find new avenues of continuing home energy assessments. They implemented virtual audits, which offered customers insights into energy savings, but unfortunately, they found the adoption to fall a bit short of expectations. Fortunately, EFI has experience overcoming a parallel situation previously when Focus on Energy’s energy efficiency program inquired about this very same need. EFI partnered with Focus on Energy in the creation of the Simple Energy Efficiency Program, which delivered program growth and impressive results.
How EFI and Focus on Energy increased program participation by 500+%
Focus on Energy’s purpose through the Simple Energy Efficiency Program was to help homes reduce energy usage and produce savings in the process. The map to the right displays the results of this program in 2015. Wisconsin residents were not adopting this program as the 108 utilities had hoped. However, Focus on Energy’s concerns were not of concern to EFI. EFI is known in the energy efficiency industry to enthusiastically support utilities with their home energy assessments through product fulfillment, marketing, and program design. When Focus on Energy put the Simple Energy Efficiency program in motion, EFI was well equipped and prepared to empower the residents of Wisconsin to participate throughout the state. In 2016, EFI began to restructure the way residents were able to participate and by the end of the first year, what had historically been about 15,000 participants grew to over 70,000 customers.
EFI created the marketing campaigns while working with the program administrator to determine various marketing segments and customer types. The results of this new program design speak for themselves:
Program Adoption Results
Need help getting your customers involved with energy efficiency? EFI can help! Contact us at firstname.lastname@example.org today.
We are very excited to be able to combine the convenience of online shopping with the importance of energy and water efficiency. Customers can have a personalized shopping experience and know they are purchasing high-end products that will help them save energy and water.Steve Z. General Manager of Glendale Water & Power
We had just moved to our new home and really needed to shore up the heating system, figure out how we could afford new windows (they were original), and find out why our heat never stayed in the house. We worked with MassSave and EFI to assess our home, qualify for, and fulfill a heat loan. We were up and running with a new heating system, with a zero interest heat loan in about a week! This couldn't have been easier, and, to be honest, more needed. Thank you EFI and MassSave!Ryan D, Mass Save Marketplace Customer
We’re excited to partner with EFI! Using our existing programs, customers have saved millions of dollars in energy costs over the years. The PPL Marketplace certainly will add to those savings.Mary Ann M. Manager of PPL’s residential EE programs
We worked with EFI to create a product marketplace to offer our customer base an easy to use shopping portal. Our goal this year was to move 500K bulbs across all of our jurisdictions, and the EFI's marketplace and marketing expertise ensured that that number was hit by Q3. These guys know what they are doing, its just that simple.Ron S. Manager – Planning and Evaluation
I am always very happy with your service. I am proud that you want to help us save energy - I bought a ton of light bulbs. Thank you for being one of the few services I use that I can feel good about!Tracey Kitchens - Duke Energy Marketplace Customer
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