Savings has a new outcry and meaning. It’s a term coined nationally and the energy efficiency industry is noticing during this pandemic. How are utilities responding? 1Some say there has been a decline to energy-efficient programs, but EFI says otherwise. EFI has seen an increase in marketing requests, shipments, and overall participation across the board, with a particular spike in energy efficiency kits.
of workers are now working from home nationwide.*4
Although EFI agrees that times have changed and the energy-efficient programs today are not equivalent to January of 2020, they have not come to a screeching halt. Instead, utilities and EFI have switched focus onto what customers’ needs are during this pandemic. EFI’s thought leadership is, “Fear can cripple customers’ participation, which is why it’s important to make programs seamless and easy for them,” said Jonathan Coons, Director of Marketing. The solution is simple and EFI has seen it. While online marketplaces stay steady in the race, the focus has turned to energy efficiency kits. 2 People are in their homes now more than ever, and it’s imperative their savings needs are met. Jonathan Coons, the Director of Marketing at EFI, stated, “Now is the time for relationships to strengthen. If you can meet your customers during this time of need, you’ve proven to be a trusted source. People will not forget your kindness.”
“Now is the time for relationships to strengthen.“
Kits are allowing utilities to reach their customers and provide positive reassurance of relationships. Depending on the products selected by the utility, 3one kit could offer up to 50% energy savings from standard lighting and water fixtures. Looking at a sneak peek of EFI’s February and March’s efforts, there was 31% lift in kit offerings. Over the past two months, clients have ramped the outreach with products such as thermostats, LEDs, water products, and advanced power strips that are completely free to the customer.
|Utility designs the personalized kit with personalized messaging
72% lift in program adoption
|Select your energy-efficient products of choice
Usual 50% of savings in a kit
|EFI procures and ships the kit directly to the customer doorstep
78 NPS Score
Ultimately, the utility and customer relationships are strengthened with personalized touchpoints.
We are very excited to be able to combine the convenience of online shopping with the importance of energy and water efficiency. Customers can have a personalized shopping experience and know they are purchasing high-end products that will help them save energy and water.Steve Z. General Manager
We had just moved to our new home and really needed to shore up the heating system, figure out how we could afford new windows (they were original), and find out why our heat never stayed in the house. We worked with MassSave and EFI to assess our home, qualify for, and fulfill a heat loan. We were up and running with a new heating system, with a zero interest heat loan in about a week! This couldn't have been easier, and, to be honest, more needed. Thank you EFI and MassSave!Ryan D, Mass Save Marketplace Customer
We’re excited to partner with EFI! Using our existing programs, customers have saved millions of dollars in energy costs over the years. The PPL Marketplace certainly will add to those savings.Mary Ann M. Manager of PPL’s residential EE programs
We worked with EFI to create a product marketplace to offer our customer base an easy to use shopping portal. Our goal this year was to move 500K bulbs across all of our jurisdictions, and the EFI's marketplace and marketing expertise ensured that that number was hit by Q3. These guys know what they are doing, its just that simple.Ron S. Manager – Planning and Evaluation
I am always very happy with your service. I am proud that you want to help us save energy - I bought a ton of light bulbs. Thank you for being one of the few services I use that I can feel good about!Tracey Kitchens - Marketplace Customer
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