Keeping Customers Engaged and Energy Efficient During COVID-19

Keeping Customers Engaged and Energy Efficient During COVID-19 Energy Federation Incorporation EFI | Energy Federation Incorporation

The COVID-19 pandemic has taken a unique toll on the utility and energy efficiency industry. Utility companies are working diligently to offer dependable service while facing the unforeseen challenges of a reduced workforce and a shift in energy demand. Social distancing has caused home energy use to skyrocket, in-home energy efficiency services to plummet, and many families to financially struggle. Saving energy and money is now more important than ever. Utility companies have recognized this and have found innovative ways to keep residential customers engaged and energy-efficient during these trying times.

Offering Budget and Family Friendly Energy Efficiency Tips

According to a recent Gallup Poll1, 62% of employed Americans have reported working from home during the pandemic, a number that has doubled since mid-March. With so many working, learning, and entertaining themselves at home on a daily basis, utility companies have naturally seen a substantial increase in residential energy use. Utilities are responding by offering energy efficiency tips, tricks, and activities for both children and adults. Some of our top spring energy-saving tips are below.

Directing Customers to Online Branded Marketplaces

Since people unable to get to brick and mortar stores, utilities are driving customers to their online marketplaces. According to the J.D. Power 2019 Electric Business Customer Satisfaction Study2, nearly 75% of utility customers already have an online account with their utility.  Further, “customers who engage online are more likely to leverage alert offerings, with 90% saying they have signed up to receive alerts compared to just 60% for those without an online account.”

Branded Utility Marketplaces serve as an additional, simple solution for strengthening the customer-utility relationship with your connected customer base. They give customers access to a variety of highly discounted, energy-efficient products guaranteed to save them energy and money now and down the road, all from the safety and comfort of their own homes.

 

Offering Customers Energy Efficiency Kits

No in-home EE programs? No problem!  Utility companies are increasingly using branded energy efficiency kits as a way to reach customers in their homes and help meet their savings needs. Energy efficiency kits consist of the utility’s choice of products and are a simple way to engage and educate customers, boost brand awareness, and fulfill savings goals. At EFI, we will design, build, and ship your kit, guarantying quality, customer satisfaction, and customer safety.

Want to learn more? Check out our case study: Encouraging Energy Savings with EFI Kits


Sources:
[1] https://news.gallup.com/poll/306695/workers-discovering-affinity-remote-work.aspx
[2] https://www.jdpower.com/business/press-releases/2019-electric-utility-residential-customer-satisfaction-study
[3] 
https://www.eversource.com/content/ema-c/residential/safety/protect-yourself/responding-to-covid-19

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