With COVID-19 forcing both individuals and companies to think differently, utility companies are leveraging online marketplaces to offer new avenues for customers to upgrade their homes while staying safe. As a result, customers have been able to either remain energy-efficient or begin their energy efficiency journey. EFI’s utility marketplaces have seen an incredible uptick in traffic and sales of products largely due to engaged customers, guided by their utility’s empowering marketing to take advantage of the resources available to them. With customers concerned about what post-COVID life might look like for them, data shows that home improvement sales have been increasing during this uncertain time. Why?
The rise in home improvement investments may be attributed to individuals and families spending more time at home. Other data suggests that individuals are concerned about their financial position and job market stability, causing them to react to the situation by researching avenues to save money. Ultimately, customers are actively engaged, shopping, and looking for deals or advice as they navigate these uncertain times.
Even some of the more COVID vulnerable locations are showcasing an increase in results. Clients in both New Jersey and New York have had some of the highest conversion growth overall as well as additional product sales growth – all from utilities leveraging their trusted voice to ensure that their customers have a safe and convenient place to save energy during a time of need.
Why drive traffic to an online marketplace?
We are very excited to be able to combine the convenience of online shopping with the importance of energy and water efficiency. Customers can have a personalized shopping experience and know they are purchasing high-end products that will help them save energy and water.Steve Z. General Manager
We had just moved to our new home and really needed to shore up the heating system, figure out how we could afford new windows (they were original), and find out why our heat never stayed in the house. We worked with MassSave and EFI to assess our home, qualify for, and fulfill a heat loan. We were up and running with a new heating system, with a zero interest heat loan in about a week! This couldn't have been easier, and, to be honest, more needed. Thank you EFI and MassSave!Ryan D, Mass Save Marketplace Customer
We’re excited to partner with EFI! Using our existing programs, customers have saved millions of dollars in energy costs over the years. The PPL Marketplace certainly will add to those savings.Mary Ann M. Manager of PPL’s residential EE programs
We worked with EFI to create a product marketplace to offer our customer base an easy to use shopping portal. Our goal this year was to move 500K bulbs across all of our jurisdictions, and the EFI's marketplace and marketing expertise ensured that that number was hit by Q3. These guys know what they are doing, its just that simple.Ron S. Manager – Planning and Evaluation
I am always very happy with your service. I am proud that you want to help us save energy - I bought a ton of light bulbs. Thank you for being one of the few services I use that I can feel good about!Tracey Kitchens - Marketplace Customer
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