The spring of 2020 will be remembered for years to come as the challenging period in our lives that changed how we did nearly everything. The vast majority of homeowners were suddenly working remotely from home, keeping distance from friends and loved ones, and shifting the way they shopped for necessities. Like many companies facing the unknown of a pandemic, EFI predicted a drop in participation on the utility online marketplaces, but found the opposite to be true!
With retail stores across the country either closed or limiting occupancy to ensure safety, many turned to their digital devices to shop between the months of April and May. Some of the industries that saw the most increase of sales were home improvement and DIY, sportswear, and electronics.
According to research by ACI Worldwide, eCommerce sales saw a rise of 84% in May 2020 due to the restrictions of shopping in-store. The spike in online shopping made it easy for utilities to support their customers in their time of need. Being able to provide homeowners with online stores stocked full of essential, energy-saving products at steeply discounted prices, utility customers nationwide didn’t have to look far to tackle their home improvement projects while remaining at home.
In April 2020, EFI’s utility marketplaces saw a 20% YoY increase when compared to April 2019. Utility customers everywhere were home, seeing their utility bills go up, and have been desperate to find ways to bring those costs back down. The energy-saving products available on their utilities’ marketplaces (such as smart thermostats, advanced power strips, and LED lighting) are the solution to this problem while also cutting down their energy use overall.
Benefits of Offering Utility Customers an Online Shopping Experience:
Need help getting your customers involved with energy efficiency? Send us an email at [email protected] today!
We are very excited to be able to combine the convenience of online shopping with the importance of energy and water efficiency. Customers can have a personalized shopping experience and know they are purchasing high-end products that will help them save energy and water.Steve Z. General Manager
We had just moved to our new home and really needed to shore up the heating system, figure out how we could afford new windows (they were original), and find out why our heat never stayed in the house. We worked with MassSave and EFI to assess our home, qualify for, and fulfill a heat loan. We were up and running with a new heating system, with a zero interest heat loan in about a week! This couldn't have been easier, and, to be honest, more needed. Thank you EFI and MassSave!Ryan D, Mass Save Marketplace Customer
We’re excited to partner with EFI! Using our existing programs, customers have saved millions of dollars in energy costs over the years. The PPL Marketplace certainly will add to those savings.Mary Ann M. Manager of PPL’s residential EE programs
We worked with EFI to create a product marketplace to offer our customer base an easy to use shopping portal. Our goal this year was to move 500K bulbs across all of our jurisdictions, and the EFI's marketplace and marketing expertise ensured that that number was hit by Q3. These guys know what they are doing, its just that simple.Ron S. Manager – Planning and Evaluation
I am always very happy with your service. I am proud that you want to help us save energy - I bought a ton of light bulbs. Thank you for being one of the few services I use that I can feel good about!Tracey Kitchens - Marketplace Customer
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