EFI, an Industry leader in utility-branded marketplaces and omnichannel instant rebate technology, partners with utilities nationwide to offer energy-efficient products to eligible participating customers. EFI's award-winning marketplace eliminates the hassle of rebate paperwork, offers a multitude of products, and provides instant rebates to utility customers.
2019 was a banner year for EFI after selling and delivering over 6.5 million energy-efficient products through a variety of digital and traditional methods, all but surpassing their utility client's program goals and combatting the ever-changing political climate. Even with new tariffs on LED lighting, 4.6+ million were sold in 2019. Mark Willingham, Senior Vice President of EFI, shed some light on what lead to such a successful year. EFI maintains around $10 million dollars of inventory in multiple warehouses around the country: "Expectations are high – our customers are used to getting products they order online in just a few days," said Willingham. "We are able to ship the majority of our products in less than two days. We can do that because we are known as a stocking distributor."
In addition to distribution, Willingham mentioned that utilities are able to transition more of their budget to instant rebates for their customers, which empowers savings goals. Willingham explained, "EFI is able to assist utilities by eliminating Software-As-A-Service (SaaS) fees to clients, which allows them to dedicate their budget to their customers." He continued, "2019 was a success, but we can expect to exceed these goals in 2020 with the addition of new innovative energy-efficiency products and additional marketing and automation tactics."
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We are very excited to be able to combine the convenience of online shopping with the importance of energy and water efficiency. Customers can have a personalized shopping experience and know they are purchasing high-end products that will help them save energy and water.Steve Z. General Manager
We had just moved to our new home and really needed to shore up the heating system, figure out how we could afford new windows (they were original), and find out why our heat never stayed in the house. We worked with MassSave and EFI to assess our home, qualify for, and fulfill a heat loan. We were up and running with a new heating system, with a zero interest heat loan in about a week! This couldn't have been easier, and, to be honest, more needed. Thank you EFI and MassSave!Ryan D, Mass Save Marketplace Customer
We’re excited to partner with EFI! Using our existing programs, customers have saved millions of dollars in energy costs over the years. The PPL Marketplace certainly will add to those savings.Mary Ann M. Manager of PPL’s residential EE programs
We worked with EFI to create a product marketplace to offer our customer base an easy to use shopping portal. Our goal this year was to move 500K bulbs across all of our jurisdictions, and the EFI's marketplace and marketing expertise ensured that that number was hit by Q3. These guys know what they are doing, its just that simple.Ron S. Manager – Planning and Evaluation
I am always very happy with your service. I am proud that you want to help us save energy - I bought a ton of light bulbs. Thank you for being one of the few services I use that I can feel good about!Tracey Kitchens - Marketplace Customer
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