In celebration of Earth Day, 25 of EFI’s utility marketplaces offered special discounts to their customers on smart thermostats between April 22nd and April 30th. Throughout the week we saw email campaigns from all clients announcing the limited time to save. We saw an initial surge of activity on Earth Day itself when the first emails went out and then sales peaked at the end of the promotional period when FOMO emails (aka “Fear of Missing Out” emails) hit inboxes starting on Friday, April 26th.
During the periods of elevated site traffic and order volume, our IT, Customer Service, and Logistics teams stepped up their game to keep site performance strong, the customer experience seamless, and the fulfillment process expedient. Conversion rates were strong across the board and, in the end, we sold roughly nine thousand smart thermostats during the Earth day week! This promotion is a great example of our marketplaces being used as a proactive positive customer touchpoint in an industry where customer interactions have often been retroactive and contentious due to outages. Our marketplaces paint a picture of the devotion our clients have to their energy savings and the environment - and what better day to remind customers of this mission than Earth Day?
The Sales and Marketing team would like to thank everyone for their continued focus leading up to and during this year’s annual Earth Day promotion.
We are very excited to be able to combine the convenience of online shopping with the importance of energy and water efficiency. Customers can have a personalized shopping experience and know they are purchasing high-end products that will help them save energy and water.Steve Z. General Manager
We had just moved to our new home and really needed to shore up the heating system, figure out how we could afford new windows (they were original), and find out why our heat never stayed in the house. We worked with MassSave and EFI to assess our home, qualify for, and fulfill a heat loan. We were up and running with a new heating system, with a zero interest heat loan in about a week! This couldn't have been easier, and, to be honest, more needed. Thank you EFI and MassSave!Ryan D, Mass Save Marketplace Customer
We’re excited to partner with EFI! Using our existing programs, customers have saved millions of dollars in energy costs over the years. The PPL Marketplace certainly will add to those savings.Mary Ann M. Manager of PPL’s residential EE programs
We worked with EFI to create a product marketplace to offer our customer base an easy to use shopping portal. Our goal this year was to move 500K bulbs across all of our jurisdictions, and the EFI's marketplace and marketing expertise ensured that that number was hit by Q3. These guys know what they are doing, its just that simple.Ron S. Manager – Planning and Evaluation
I am always very happy with your service. I am proud that you want to help us save energy - I bought a ton of light bulbs. Thank you for being one of the few services I use that I can feel good about!Tracey Kitchens - Marketplace Customer
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