If you’re looking for an innovative and proven-effective way to increase utility program participation, look no further than in-store E-Rebates - EFI’s instant rebate platform. When faced with a steady decline in mail-in rebate applications for heat pump water heaters, one utility turned to E-Rebates for a solution. By upgrading to EFI’s instant rebate technology, they saw a remarkable increase in participation, nearly tripling their number of rebated water heaters within one year! That’s not all - this proven success also motivated them to boost their water heater goal for the following year by 60%!
The utility company is offering instant rebates on four ENERGY STAR certified HPWHs that can be purchased at local Home Depot and Lowes locations. By using ultra-efficient heat pump technology, each model is about 4x more efficient than a standard electric water heater, which offers immediate and long-term savings. According to energystar.gov, a family of four can save approximately $330 a year and up to $3,500 over the unit’s lifetime. The units are priced from $1,300-$1,400 before a $750 utility rebate. With the instant rebate, customers can purchase a new, energy-efficient HPWH for roughly the same price as a standard electric water heater.
In 2020, EFI processed 801 HPWH instant rebates for the utility company, a remarkable uptick compared to the traditional mail-in rebates the year prior.
Given the great success of E-Rebates in 2020, the utility was also motivated to increase this year’s HPWH goal by 1,500 units.
If the utility reaches their goal, they’ll save customers a total of $1,320,000 annually!
EFI's Instant E-Rebates Platform is an innovative mobile technology that allows for quick and easy savings on energy-efficient products no matter where your customers are. It’s super easy! All they need is a smartphone.
We are very excited to be able to combine the convenience of online shopping with the importance of energy and water efficiency. Customers can have a personalized shopping experience and know they are purchasing high-end products that will help them save energy and water.Steve Z. General Manager
We had just moved to our new home and really needed to shore up the heating system, figure out how we could afford new windows (they were original), and find out why our heat never stayed in the house. We worked with MassSave and EFI to assess our home, qualify for, and fulfill a heat loan. We were up and running with a new heating system, with a zero interest heat loan in about a week! This couldn't have been easier, and, to be honest, more needed. Thank you EFI and MassSave!Ryan D, Mass Save Marketplace Customer
We’re excited to partner with EFI! Using our existing programs, customers have saved millions of dollars in energy costs over the years. The PPL Marketplace certainly will add to those savings.Mary Ann M. Manager of PPL’s residential EE programs
We worked with EFI to create a product marketplace to offer our customer base an easy to use shopping portal. Our goal this year was to move 500K bulbs across all of our jurisdictions, and the EFI's marketplace and marketing expertise ensured that that number was hit by Q3. These guys know what they are doing, its just that simple.Ron S. Manager – Planning and Evaluation
I am always very happy with your service. I am proud that you want to help us save energy - I bought a ton of light bulbs. Thank you for being one of the few services I use that I can feel good about!Tracey Kitchens - Marketplace Customer
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