EFI Online Marketplace Sells Over 83,000 LED Light Bulbs in 30 Days for Utility Client

EFI Online Marketplace Sells Over 83,000 LED Light Bulbs
in 30 Days for Utility Client

In November 2019, EFI and their utility client held a collaborative lighting promotion driving targeted traffic to the EFI Online Marketplace, where the partners offered an instant rebate of $3.00 per energy-efficient lighting measure. EFI transacted all orders and shipped all ENERGY STAR certified products directly from their distribution center in client-branded taped boxes.

Jonathan Coons, Director of Marketing for EFI, said, "Customers' expectations have been set by other world-class eCommerce sites. EFI's Marketplace has been designed to provide that same word class experience and this promotion’s success proves that."

EFI worked closely with utility customers to identify the features of a marketplace that can deliver the kind of experience customers expect while also providing some unique capabilities that utilities require, resulting in outstanding results.

Interested in learning more?

Contact EFI today:

EFI – (800) 876-0660 – [email protected]

1 Willow Street, Southborough MA 01745