On April 8, 2021, EFI client utilities spanning across the nation launched an Earth Day promotion, which was marked as the most successful one to date. Utility customers received the opportunity to purchase low-to-no-cost smart thermostats, and as a result, over 20,000 of these energy-saving products are now residing in their homes and saving customers up to 15% on utility bills. This year’s Earth Day-themed promotion was featured on the EFI online marketplace, where we saw a 36% higher conversion rate compared to 2020’s promotion.
As the utilities trusted customer engagement partner, EFI requested their utility partners’ participation to market a highly competitive incentive to their customers. It was no surprise over 30 utilities agreed to participate to empower their customers to make the energy-efficient choice, as well as increase overall energy savings and reduce carbon emissions.
Most marketing began reaching customers through email and social media campaigns on April 8th, offering deals on top-rated smart thermostats such as Ecobee, Google Nest, Emerson, and Honeywell. Although a variety of smart thermostats were available, the new Google Nest Smart Thermostat led the overall sales and exceeded forecast by 233%.
One client that outperformed, received a considerable increase in product sales by offering a smart thermostat at no cost to their customers. Compared to the prior period, the marketplace received an increase in conversion rate by 116% and an 8,378% increase in transactions. From one FOMO (fear-of-missing-out) email, this client was able to sell over 6,000 smart thermostats to their residential customers in two days.
EFI is paving the way with innovative, responsive, and user-friendly online marketplaces and instant rebates for utility companies, which produces an average 75 Net Promoter Score (NPS). EFI wanted to help utility partners utilize this technology for the most mission-driven holiday of the year. “This Earth Day signifies more than product sales for EFI and contributing partners,” said Jonathan Coons, EFI's Director of Marketing. “With the use of our innovative marketplace and instant rebate technology, we are able to positively impact utility customers’ lives and feed our mission of reducing energy use and strain our natural resources.”
Want to learn more about the EFI utility marketplace? Visit www.efi.org/services/utility-marketplace/
We are very excited to be able to combine the convenience of online shopping with the importance of energy and water efficiency. Customers can have a personalized shopping experience and know they are purchasing high-end products that will help them save energy and water.Steve Z. General Manager of Glendale Water & Power
We had just moved to our new home and really needed to shore up the heating system, figure out how we could afford new windows (they were original), and find out why our heat never stayed in the house. We worked with MassSave and EFI to assess our home, qualify for, and fulfill a heat loan. We were up and running with a new heating system, with a zero interest heat loan in about a week! This couldn't have been easier, and, to be honest, more needed. Thank you EFI and MassSave!Ryan D, Mass Save Marketplace Customer
We’re excited to partner with EFI! Using our existing programs, customers have saved millions of dollars in energy costs over the years. The PPL Marketplace certainly will add to those savings.Mary Ann M. Manager of PPL’s residential EE programs
We worked with EFI to create a product marketplace to offer our customer base an easy to use shopping portal. Our goal this year was to move 500K bulbs across all of our jurisdictions, and the EFI's marketplace and marketing expertise ensured that that number was hit by Q3. These guys know what they are doing, its just that simple.Ron S. Manager – Planning and Evaluation
I am always very happy with your service. I am proud that you want to help us save energy - I bought a ton of light bulbs. Thank you for being one of the few services I use that I can feel good about!Tracey Kitchens - Duke Energy Marketplace Customer
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