EFI is working closely with Duke Energy's residential stores to produce the annual March Madness promotion. This promotion last year won an E Source Utility Ad award contest for energy efficiency & demand response. Since it was such a successful promotion for 2018, EFI & Duke Energy collaborated to bring it back to 2019.
The Duke Energy Residential stores for Ohio, Indiana, North Carolina, South Carolina, and Kentucky are offering their customers the opportunity to purchase 4 different types of LED light bulbs for the cost of just 16¢ each through an online ecommerce experience! There is an outdoor reflector, indoor reflector, a decorative bulb and a globe being offered. After roughly two days of the promotion launching, the EFI Duke Energy online stores sold over 96,000 light bulbs. The projection was 70,000 light bulbs, but that goal has been surpassed! The key to ending a successful promotion is through FOMO (fear of missing out) messaging, which drives significant sales and spikes analytics!
Duke Energy and EFI are projecting to sell 115,000 bulbs by April 8 which surpasses the selling goal by 39%. Traffic has already increased by 152% from the previous weeks, resulting in a 15% conversion rate. Talk about a slam dunk! We are thrilled to be working with Duke Energy on this promotion and hope for continued success.
We are very excited to be able to combine the convenience of online shopping with the importance of energy and water efficiency. Customers can have a personalized shopping experience and know they are purchasing high-end products that will help them save energy and water.Steve Z. General Manager of Glendale Water & Power
We had just moved to our new home and really needed to shore up the heating system, figure out how we could afford new windows (they were original), and find out why our heat never stayed in the house. We worked with MassSave and EFI to assess our home, qualify for, and fulfill a heat loan. We were up and running with a new heating system, with a zero interest heat loan in about a week! This couldn't have been easier, and, to be honest, more needed. Thank you EFI and MassSave!Ryan D, Mass Save Marketplace Customer
We’re excited to partner with EFI! Using our existing programs, customers have saved millions of dollars in energy costs over the years. The PPL Marketplace certainly will add to those savings.Mary Ann M. Manager of PPL’s residential EE programs
We worked with EFI to create a product marketplace to offer our customer base an easy to use shopping portal. Our goal this year was to move 500K bulbs across all of our jurisdictions, and the EFI's marketplace and marketing expertise ensured that that number was hit by Q3. These guys know what they are doing, its just that simple.Ron S. Manager – Planning and Evaluation
I am always very happy with your service. I am proud that you want to help us save energy - I bought a ton of light bulbs. Thank you for being one of the few services I use that I can feel good about!Tracey Kitchens - Duke Energy Marketplace Customer
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