EFI’s annual Earth Day promotion has historically increased sales on smart thermostats across all participating utility marketplaces, empowering utility customers to make energy-efficient shopping decisions and upgrading their current (and outdated) thermostats at home.
It was during the Earth Day 2020 promotion that the concept of bundling was proposed. Data and sales showed the team what products were struggling to make it into shopping carts. Could it simply be due to low interest? Or were there other factors at play?
By combining low-selling items with a hot item, such as a fantastically discounted smart thermostat, utilities saw an amazing uptick in sales on these traditionally unpopular items. Not only did sales increase, but the product was also now in customers’ homes, exposing them to additional energy-efficient products available to them on the online store.
There are many ways to boost conversions on a marketplace but bundling products to widen exposure and reach is an innovative way to engage with customers while providing them with helpful suggestions to expand their energy savings at home.
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We are very excited to be able to combine the convenience of online shopping with the importance of energy and water efficiency. Customers can have a personalized shopping experience and know they are purchasing high-end products that will help them save energy and water.Steve Z. General Manager
We had just moved to our new home and really needed to shore up the heating system, figure out how we could afford new windows (they were original), and find out why our heat never stayed in the house. We worked with MassSave and EFI to assess our home, qualify for, and fulfill a heat loan. We were up and running with a new heating system, with a zero interest heat loan in about a week! This couldn't have been easier, and, to be honest, more needed. Thank you EFI and MassSave!Ryan D, Mass Save Marketplace Customer
We’re excited to partner with EFI! Using our existing programs, customers have saved millions of dollars in energy costs over the years. The PPL Marketplace certainly will add to those savings.Mary Ann M. Manager of PPL’s residential EE programs
We worked with EFI to create a product marketplace to offer our customer base an easy to use shopping portal. Our goal this year was to move 500K bulbs across all of our jurisdictions, and the EFI's marketplace and marketing expertise ensured that that number was hit by Q3. These guys know what they are doing, its just that simple.Ron S. Manager – Planning and Evaluation
I am always very happy with your service. I am proud that you want to help us save energy - I bought a ton of light bulbs. Thank you for being one of the few services I use that I can feel good about!Tracey Kitchens - Marketplace Customer
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