EFI partnered with 17 stores to provide their customers an instant rebate on Smart Thermostats through an ecommerce online experience.
Customers received a marketing notification online regarding this fabulous deal. The notification leads the customer to the EFI online store, where they selected their desired smart thermostat and used the promo code FEB15 at checkout. This was combined with the utility's existing discounted price, making the thermostat up to $150 off! That meant, the buyer scored a $249 thermostat for just $99.00!
Customers were so thrilled about the promotion that they promoted it to discount websites such as SlickDeals.com, which produced additional traffic to the online store. Two utility online stores sold over 2,500 thermostats each during the promotional period, which far surpassed their goal. There was a 400% increase in traffic flow, resulting in a 10% conversion rate.
This is EFI's first February Smart Thermostat promotion and it was very successful. Our 17 clients were very satisfied with the outcome and the success won't stop there. The Smart Thermostat annual Earth Day promotion is just around the corner and will include an increase in discounts. Stay tuned for more information on more of EFI's successful promotions!
We are very excited to be able to combine the convenience of online shopping with the importance of energy and water efficiency. Customers can have a personalized shopping experience and know they are purchasing high-end products that will help them save energy and water.Steve Z. General Manager
We had just moved to our new home and really needed to shore up the heating system, figure out how we could afford new windows (they were original), and find out why our heat never stayed in the house. We worked with MassSave and EFI to assess our home, qualify for, and fulfill a heat loan. We were up and running with a new heating system, with a zero interest heat loan in about a week! This couldn't have been easier, and, to be honest, more needed. Thank you EFI and MassSave!Ryan D, Mass Save Marketplace Customer
We’re excited to partner with EFI! Using our existing programs, customers have saved millions of dollars in energy costs over the years. The PPL Marketplace certainly will add to those savings.Mary Ann M. Manager of PPL’s residential EE programs
We worked with EFI to create a product marketplace to offer our customer base an easy to use shopping portal. Our goal this year was to move 500K bulbs across all of our jurisdictions, and the EFI's marketplace and marketing expertise ensured that that number was hit by Q3. These guys know what they are doing, its just that simple.Ron S. Manager – Planning and Evaluation
I am always very happy with your service. I am proud that you want to help us save energy - I bought a ton of light bulbs. Thank you for being one of the few services I use that I can feel good about!Tracey Kitchens - Marketplace Customer
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