Every year, EFI looks forward to Earth Day. It’s one of our favorite holidays of the year! This year, while it was celebrated much differently than normal due to the COVID-19 restrictions, we were proud to be able to offer large discounts on energy efficiency products for utility customers nationwide, helping them save money and energy while remaining at home during this challenging time.
The Earth Day promotion offered significant savings on smart thermostats from ecobee and Nest, resulting in a 44% increase in conversion rates on marketplace websites. One client, in particular, saw a substantial increase in their smart thermostat sales. In the two weeks prior to the Earth Day promotion, they sold around 75 units on their marketplace. During the promotional period, they sold over 800 smart thermostats. That incredible 1,000% increase allowed them to support their customers and meet their evolving needs while they manage a new life at home.
EFI and its utility partners exceeded their forecast for the promotion handily, selling nearly 10,000 thermostats after projecting to sell around 8,000. The promotion performed so well, in fact, manufacturers and our utility partners agreed to extend the discounted offer by 1 week so that more customers could take advantage of the promotion.
More than ever, utility companies want to support their clients while they adapt to this new normal. The Earth Day promotion proved to be a timely effort to do just that as homeowners everywhere are taking advantage of their extra time at home to upgrade to a more energy-efficient lifestyle.
We are very excited to be able to combine the convenience of online shopping with the importance of energy and water efficiency. Customers can have a personalized shopping experience and know they are purchasing high-end products that will help them save energy and water.Steve Z. General Manager
We had just moved to our new home and really needed to shore up the heating system, figure out how we could afford new windows (they were original), and find out why our heat never stayed in the house. We worked with MassSave and EFI to assess our home, qualify for, and fulfill a heat loan. We were up and running with a new heating system, with a zero interest heat loan in about a week! This couldn't have been easier, and, to be honest, more needed. Thank you EFI and MassSave!Ryan D, Mass Save Marketplace Customer
We’re excited to partner with EFI! Using our existing programs, customers have saved millions of dollars in energy costs over the years. The PPL Marketplace certainly will add to those savings.Mary Ann M. Manager of PPL’s residential EE programs
We worked with EFI to create a product marketplace to offer our customer base an easy to use shopping portal. Our goal this year was to move 500K bulbs across all of our jurisdictions, and the EFI's marketplace and marketing expertise ensured that that number was hit by Q3. These guys know what they are doing, its just that simple.Ron S. Manager – Planning and Evaluation
I am always very happy with your service. I am proud that you want to help us save energy - I bought a ton of light bulbs. Thank you for being one of the few services I use that I can feel good about!Tracey Kitchens - Marketplace Customer
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